In our first “The Metrics That Matter” article, we discussed the ultimate “what is winning” goal for the retirement industry: the setting and achieving of a Personal Retirement Goal (PRG) which involves asking each individual participant two questions:
The Personal Retirement Goal is number seven of the Magnificent Seven — the key metrics we believe help determine retirement success. The PRG “what is winning” metric is known as a Lag Indicator. The business book, The Balanced Scorecard introduces the concept of “Lead Indicators,” which PREDICT the achievement of the Lag Indicator.
The concept of “what is winning” is known as a Lag Indicator from a very famous business book: The Balanced Scorecard, by authors Robert S. Kaplan and David P. Norton. For a good synopsis of this concept, as well as nine other legendary business concepts, I highly recommend the book from Harvard Business Review published in 2010. – HBR’s 10 Must Reads: The Essentials ($13 on Amazon).
While “what is winning” is known as a Lag Indicator, The Balanced Scorecard introduces the concept of “Lead Indicators,” which PREDICT the achievement of the Lag Indicator.
There are six metrics you can monitor that will tell you whether savers are marching toward “winning” their retirement goals. To us at Fiduciary Decisions, the lead indicators are:
1. The Percent of Participants that have set an Individual Retirement Goal
2. The Participation Rate
3. The Deferral Rate
4. The Percent of Participants Maximizing the Employer Matching Contribution
5. The Percent of Participants “Professionally Invested”
6. The Percent of Participants NOT cashing out their 401(k)/403(b) balance when they change jobs
In each case, the higher the percentage, the higher the likelihood of plan participants reaching their personal retirement goals.
To reinforce the correct concept of “what is winning” for our industry, a recent article noted participants are now trying to figure out how to retire at age 63. Since almost everyone reading this article has a “normal” retirement age of 67, this reinforces the need to elicit from each participant, one at a time, THEIR desired retirement goal, both the desired age and the desired income. To all those service providers out there who are helping participants achieve a sound retirement, I am reminded of a quote from Dave Ramsey: “You must gain control over your money or the lack of it will forever control you.”
Let’s examine each of these in a bit more detail by focusing on what they mean for each individual participant:
The Percent of Participants Professionally Invested. Even a decade ago, an Aon study found that professionally managed accounts performed 3.3% better annually (and 75% better over the life of the account) than non-managed accounts. If we have learned anything in this industry over the last few decades, it is that most people don’t have the time, aptitude or attitude to be a professional investor. Let them leave it to the professionals running Target Date Funds or Managed Accounts so they can concentrate on something equally or even more important, such as their children’s baseball game or dance recital.
As an interesting anecdote, I recall one employer way back in the late 1980’s that wanted to know which employees were NOT contributing 6% for his company’s 401(k) plan which had a 100% match up to 6% of pay (pretty generous back then). At first, I thought his actions were magnanimous as he wanted to persuade them to not give away free money. But it turned out I was wrong. Instead, he wanted to know who they were so he could fire them as he thought they were not smart enough to work for his company if they gave away that much free money.
While these impact indicators are percentages of a plan’s participants, the most successful plans provide assistance one employee at a time, based on that particular employee’s retirement goals. These successes — and measurements — roll up to percentages of total participants.
I do not recommend cohort analysis. You will note that none of the above references an age cohort of 25-to-35-year-olds, or an income cohort of people making $100k to $150k per year, or those that have been with the firm for 5 to 10 years. Cohort analysis has always struck me as arbitrary. After all, why is the age cohort 25 to 35? Why not 21-to-30 or 20-to-25? In the end, the ultimate cohort is a cohort of one: speaking to one individual at a time.
The Bottom Line
If service providers, plan sponsors and participants pursue the six metrics shown above, there is a much greater chance participants will achieve their retirement goals.
For a quantitative example of how these “6 Lead Indicators” can impact someone’s retirement, please click here.